Success and Failure

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It would be pleasant to report that after the fiasco of the rotary model these timers were a financial success, but the facts indicate otherwise. They were well built and reliable, so that the trade was pleased to stock and promote them. The public responded well when in the market for a timer, as might be expected, since no other stop watch with fractional second dial or split-second hand was made in the country. Those imported from abroad were many times as expensive. Unfortunately the demand was seasonal. Sometimes, during the racing season, 65 demand would reach 400 per month, while at other seasons of the year practically none at all were sold. Some remained in stock during the remaining life of the company, as is shown by the following advertisement,[41] which was accompanied by an illustration of the watch:

The old reliable Auburndale Chronograph Timers, for sale by Edward H. Brown, No. 16 Maiden Lane, New York. The manufacture of these watches having been discontinued for reasons entirely apart from their value and reliability, the stock in existence is very limited, and is now in the hands of Mr. Edward H. Brown, No. 16 Maiden Lane, New York City, the well known and reliable dealer in Watches, Diamonds and Jewelry. The Auburndale timer has been in the hands of a number of competent judges, and has always been found to be accurate. It is of convenient size, and is contained in a German silver case, nickel plated. The timers are manufactured in two qualities, without split seconds for $15 and with the split second for $25. They all have minute, second and lightning hands. We recommend all desiring a cheap and reliable timer to apply at once to Mr. Brown, No. 16 Maiden Lane, New York.

A steadier market was sought with the introduction of a low priced 3/4-plate, back-setting, 18-size watch to compete, it was hoped, with the full-plate watches of similar price made by the established companies. Nearly all these watches had seven jewels, some few had more. The majority were key wind and set with a folding winding key permanently attached to the barrel arbor, as in figure21. These were named “Lincoln” for Mr. Fowle’s son, Lincoln A. Fowle,[42] and had a solid steel balance with screws and the general appearance of a compensated balance. A stem-wound, lever-set edition of the same basic watch was named “Bentley” for Bentley D. Fowle, another son.[43] This had a cut bimetallic balance and higher finish. Conventional gilt finish was used on both of these models, although one isolated specimen found in factory remainders[44] has a bright nickel finish comparable with the rotary watch. These watches were designed by Chauncey Hartwell,[45] after J. H. Gerry had removed to Lancaster, where the Lancaster Watch Co., organized in August 1877, was attempting to bring a line of watches onto the market although beset by acute financial woes similar to those building up at Auburndale. To return to our 3/4-plate watches, it may be said that they were well made for the price, reliable, and successful from a manufacturing point of view but could not be sold at a figure high enough to return a profit on the manufacture.


Figure 19.—Split Second Mechanism of the Auburndale timer, as shown in drawings from U.S. patent 220195, issued September 30, 1879.

Up to this time, about November 1, 1879, the Auburndale Watch Co., had existed as a private company; now it was incorporated with a book value of $500,000, and William B. Fowle, who at this point had invested about $250,000 (mostly unrecoverable) in the enterprise, was elected president, and George H. Bourne was elected secretary and treasurer.

After a quantity of these Lincoln and Bentley watches had been manufactured[46] and it had become clear that they could not be attractively priced to the trade, the company sought a product adapted to their factory equipment for which a constant market could be found. The product chosen was a line of metallic thermometers.[47] Two patents, 240058 and 240059, 66 were issued to William A. Wales, assignor to the Auburndale Watch Co., of Weston, Massachusetts, on April 12, 1881. Whether these patents represent the first thermometers made at Auburndale or reflect the result of experience gained in making conventional models is not clear. The earliest evidence dating the appearance of the thermometer is the 1881 Boston directory which appeared on July 1. This illustrates the same model of thermometer seen in figure22. The patents cover means of eliminating springs of any sort from the mechanism, so that the hand or dial pointer is entirely under the influence of the fused bimetallic thermal strips. Manufacture of the timers was carried along with thermometer manufacture at first, but production of the timer was finally dropped, as the stock on hand was constantly increasing, and for a while the factory was at last operated at a profit, on thermometers alone. These were furnished in cases from 20 inches in diameter down to the size of a ten cent piece, according to the advertising.


Figure 20 (left).—Auburndale Timer With Split Second Hand. Note the stop and start lever for the “split” hand at the side of the case. (In author’s collection.)


Figure 21 (above).—Auburndale Three-Quarter Plate Watch, typical of both Lincoln and Bentley grades. (In author’s collection.)

Unfortunately Mr. Fowle had suffered so much loss through the watch venture and from other investments that he was forced to make an assignment of his personal estate. The watch company, without his support, was carrying too large a burden of debt to be self-supporting. In the fall of 1883 a voluntary assignment was made and the equipment was sold in February 1884.[48] The Newton directory of 1885 lists W. B. Fowle as a thermometer manufacturer on Woodbine Street, “house near.” His home, “Tanglewood,” was on Woodbine Street and perhaps the thermometer business was operating in one of the outbuildings. William A. Wales assigned to the Auburndale Watch Co. patent 276101, of December 4, 1883, covering details of a unit counter for keeping score in games, and for similar work. Among the relics in the author’s collection is a box bearing the label “Auburndale Counter, W. B. Fowle & Son, Auburndale, Mass.” These counters were packed two in a box, the box just mentioned being suitable to contain counters the size of the thermometer in figure22. Figure23 shows a larger counter measuring 4-1/2 inches in diameter. From this and the fact that Fowle as late as 1887, is carried in the Newton directory as a manufacturer of metallic thermometers, it seems that some attempt was made after dissolution of the watch company to carry on manufacturing, 67 or perhaps only the assembly on a small scale of parts previously manufactured. The Directory of 1889 lists Fowle as an accountant on Ash Street, Auburndale. He had bought this property in 1887, presumably after disposing of “Tanglewood” which now would be too large for his needs. In the editions of 1891 and 1893 he is listed as United States collector of internal revenue, with an office at the Post Office building, Boston. In 1895 he appears as an accountant at the same address and from then to his death in 1902 he is listed as an accountant at his home address in Auburndale.


Figure 22 (above).—Auburndale Thermometer, about 1-3/4 inches in diameter. (In author’s collection.)

Jason R. Hopkins, inventor of the first Auburndale product, passed away in Washington late the same year, 1902, having spent all the intervening years as a watchmaker.

                                                                                                                                                                                                                                                                                                           

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