The Psychology of Salesmanship

CONTENTS

CHAPTER		PAGE
I.	Psychology in Business	9
II.	The Mind of the Salesman	28
III.	The Mind of the Salesman (continued)	47
IV.	The Mind of the Buyer	70
V.	The Mind of the Buyer (continued)	91
VI.	The Pre-Approach	114
VII.	The Psychology of Purchase	137
VIII.	The Approach	167
IX.	The Demonstration	193
X.	The Closing	222

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